Nitin Ramrakhyani

Biases are mental shortcuts for decision making. It’s like applying automatically and subconscious a rule of thumb. That is fast and saves energy but can lead to errors. To build great customer experiences, it's a no-brainer that we need to keep the customer at the center, understand their needs & pain points, but the problem interpretation & proposed solution often gets overpowered by our cognitive biases. For a product manager & designers, these biases can lead to bad decisions. But being aware of these biases and keeping them at bay, with a sound data-driven design approach can save the day. I'll be talking about some real-life examples of such situations and share experience/ learnings on how we approached it in past.