Deepa Bachu

Co-Founder and CEO @ Pensaar
 https://confengine.com/user/deepa-bachu

Deepa is the Co-Founder and CEO of Pensaar, a Design Strategy and Innovation Consulting firm that uses the collaborative and human-centered approach of design thinking to create awesome experiences.

She is a design and product leader who spent the last 20 years at large multi-national Tech start-ups leading their Design, Innovation and Product Management functions. Her passion is to transform customers’ lives by creating products that solve their biggest unmet needs, products that make the customers’ lives better and delivers unexpected delight!

Deepa helped pioneer Design Thinking at Intuit working closely with Intuit Co-Founder, Scott Cook. One of the many projects she led, FASAL, went on to become an HBR Case study & one of their Top 10 Innovation ‘must reads’. Fasal helps farmers gain a competitive edge in the marketplace by providing them with pricing and other agricultural advisory information.

Deepa mentors start-ups in India and the US, and volunteers her time to start-ups/NGOs in children’s education. She is a regular presenter at industry conferences and is an active member of several Design, Innovation and Women forums. Her work has been covered by several publications like the Harvard Business Review, Fast Company, Economic Times, Hindu Business Line, YourStory and HBR Case Study.

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All Sessions by Deepa Bachu

  • Design Innovation Day

    March 7th, 2018

  • 12:30  - 13:15
    Have you ever wondered why customers who say they will use your solutions, don't? There is a big gap between customer intention and real behavior. As human beings, we often speak in the form of our intention rather than describing our behavior, which makes it hard to build deep empathy with the customer. Deepa Bachu will share techniques on how to really understand your customers even better than they know themselves. She will teach you to go deeper than interviewing and observing your customers, giving you methods by which to discover what drives them and to grasp their needs and challenges. Most, if not all disruptive innovations have started with a deep insight, one that inspires innovation. There is an art to deeply understanding customers and connecting the dots in ways that provide these customer insights. It is in the observations, in understanding their coping mechanisms and their ecosystem that you can truly design solutions that are delightful, and design for disruption and change.
    Design Innovation
    Where
    Ball Room 2

  • 15:00  - 15:45
    In a recent publication by the National Center for Women & Information Technology, it was found that gender diversity at top management levels improves companies’ financial performance - yet the numbers show that we're far behind in hitting goals of balancing leadership roles. Join an international panel of leaders from design and tech for presentations and a town hall discussion. Learn how these individuals develop goals and practices to move toward leadership equality while addressing the similarities and differences between American, European, and Asian cultures and the way we work together. Panel Sue Cooper, Co-Founder, Cooper Reema Diwan, Corporate Director - Technical Services & Interiors, Taj Hotel Mary Wharmby, Head of Design Transformation, BBVA Deepa Bachu, Co-Founder & CEO, Pensaar Poornima Girish, General Manager – Digital Development, Shell Sujitha Karnad, CEO, Sekai Solutions Facilitated by Teresa Brazen, Senior Director of Professional Education, Cooper
    Design Innovation
    Where
    Ball Room 1

  • Post-Conf Workshop Day 2

    March 11th, 2018

  • 10:00  - 18:00
    Ready to drive innovation at your company? Want to discover unexpected opportunities that will drive business growth and understand your customers at a deeper level? Then dive in and get your hands dirty Design Thinking as a tool, process and mindset has become popular in the world of business today. Inventors like Thomas Edison and Steve Jobs were quintessential innovators who used a problem-solving process called "design thinking" to revolutionize entire industries and establish an enviable competitive advantage for their companies. Organizations, big or small, required re-inventing themselves almost constantly to establish an enviable competitive advantage for their companies. Design Thinking is helping entrepreneurs in our time directly approach complex problems and innovate disruptive solutions that change lives! The workshop has a human-centered approach to deal with Rapid Experimentation. Many people believe that once they find the "right" idea, their job is done. Not really. First of all, the ideas are based on assumptions. Hence, the best way to overcome uncertainty is to spread your bets with small and quick experiments. This is also a way to test customers on what they say versus what they do. The surprises come in early, and one can make more informed decisions. It also lets them know whether the idea is viable. The workshop is a dynamic mix of short instructional lectures, with an emphasis on hands-on learning. You'll put those new tools into practice right away with a real-world ideation and experimentation challenge. * You will hit the ground running, to test your ideas. * You will refine your ideas based on the experiment results. Implementing the design thinking principles and practices you've learned is our top priority. We also help you create an action plan for real work projects.
    Design Innovation
    Where
    Cypruss




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Deepa Bachu